What to Put in Your Link in Bio

When you finally set up a bio link, the blank page can be the hard part. What actually goes on it? The answer depends on what you want people to do, but the structure that works is surprisingly consistent across creators, freelancers, and small businesses.

Think of your page in layers, from the top down. Each layer has a job. Get the order right and the page does the selling for you.

Start with a strong hero

The top of the page is the first impression, and many visitors decide in a second whether to keep going. Put three things here: a real photo or clean logo, your name, and a one line headline that says exactly what you do. Specific wins. “Freelance copywriter for SaaS brands” tells a visitor where they are. “Word nerd” makes them guess.

If you are not sure how to phrase the headline, mypage.cc can draft a first version from a single sentence about you, then you adjust it. Getting something on the page beats staring at a blank field.

Pick one primary action

Before adding anything else, decide on the single most important thing a visitor can do, and give it the top spot as a bold button. Book a consultation, shop the new drop, subscribe, watch the latest video. This one decision shapes the whole page. Everything below it should support that action, not compete with it. A page with one clear path converts better than one with ten equal options.

Show your work

People click when they can see what they are getting, so do not just list things, show them. The block types that do this well include:

• Image galleries for products, projects, or a portfolio grid people can browse without leaving the page.
• Video embeds so visitors can watch a recent upload in place, ideal for creators and musicians.
• Stories in the familiar Instagram style for quick, tappable updates that keep the page feeling alive.
• Auto-updating feeds that pull in your latest posts so the page stays current on its own.

These are the difference between a static menu and a page that holds attention. For more on mixing them, see our link in bio ideas.

Add trust signals

A click is easier to earn when a visitor already trusts you. Add one or two of these just above your main action:

• A short testimonial or review from a happy client or customer.
• A row of recognizable logos or press mentions.
• A brief line about who you are and what you have done.

Social proof lowers hesitation at the exact moment someone is deciding whether to act. One well-placed quote often does more than a paragraph of self-description.

Make contact effortless

If reaching you is part of the point, do not bury it. Contact buttons let someone email, call, or message in a single tap, with no copying addresses into another app. For service businesses, a booking or meeting link belongs here too. Every step you remove keeps more people moving toward action.

Capture an audience you keep

Followers live on platforms you do not control, and reach can vanish overnight. An email list is yours. Add a newsletter signup or, on the Pro tier, a lead-capture form so a one time visitor becomes a contact you can reach again. If your page sees real traffic, this is the highest-leverage block you can add, because it compounds over time.

Round it out with the softer links

Lower on the page, where lighter actions belong, add a tidy row of social icons so people can follow you everywhere from one spot, plus any secondary links. You can also add a built-in tip jar if you accept support directly. Keep these below the work and the trust signals, since following is a softer action than buying or booking.

Put it in the right order

Having good blocks is half the work. The order is the other half. The reliable structure, top to bottom, is: hero, one primary action, work samples, trust signals, contact, newsletter, then social and soft links. Cut anything that does not earn its place, because a shorter page with a clear path almost always beats a long one.

The blocks render identically under every theme, so you can pick from 60+ premium designs and change the whole look without ever breaking the structure you built. That lets you sort out what goes on the page first and worry about style second. If you are still deciding whether a single link or a full page is right for you, our post on what is a link in bio is a good place to start.

The best pages are not the ones with the most stuff. They are the ones where every block has a reason to be there and the next step is obvious. Begin with the hero and one action, add two or three blocks that fit your goal, then watch what people actually click and adjust.

Ready to fill the page? Claim mypage.cc/yourname, let the AI draft a first version from one sentence, and have it live in about two minutes. Start at mypage.cc.