The Best Link in Bio for Authors

An author lives or dies by two things: selling the current book and growing the list of readers who will buy the next one. A link in bio should serve both, and most do neither well. They become a pile of retailer links with no story and no reason to come back.

Here is how to build a link in bio for authors that reads like an author page, not a checkout.

Lead with the book, then the list

Put the current book first: cover, title, and a single “Get the book” button. But your newsletter is the asset that compounds. Place a clear sign up right under the book, with a real reason to join, like a free chapter or a behind the scenes note. The book sells today. The list sells every book after.

Give readers every way to buy

Readers have loyalties: Amazon, Bookshop, Apple Books, their local store. Offer a short row of buy options rather than forcing one. A reader who cannot buy where they prefer often does not buy at all.

Sound like the writer you are

Your bio is a writing sample. Two or three lines that show voice will do more than a resume of credentials. People follow authors they want to spend time with on the page.

Add the human parts

• Events and tour dates
• Your other books, as a simple list
• A contact link for press and speaking
• Social links, kept short

Make it look like a book, not a form

Typography matters to readers more than most audiences. A considered serif, generous spacing, and a calm theme signal that you care about the words. A cramped button list signals the opposite.

Claim your handle, feature your book and newsletter, and publish a page that reads like you wrote it. Start at mypage.cc.